Four pages, nine pages, nineteen pages
The three of them are on the kitchen table. The cheapest is a single sheet with a total, a start date and a mobile number. The middle one runs to nine pages with a room-by-room breakdown and a line for skips. The dearest is nineteen pages, with a specification, a programme, a page of exclusions and a note that the party wall matter is not included. The low and the high are close to half apart, and the instinct at that point is that somebody is trying it on.
Almost always nobody is. Three estimators read the same drawings and made different private decisions about what those drawings actually required. One assumed the existing floor is sound and priced nothing for it. One allowed to lift and relay it. One excluded it in a sentence on page fourteen that you have not read yet. None of the three is wrong until you decide which of them you want — and until that decision is made and applied to all three, the totals are not comparable and the spread between them means nothing at all.
The industry has a name for the work that follows: levelling, or scope levelling, or bid tabulation depending on whose office you are standing in. It is clerical rather than adversarial and it takes an evening. It ends with one sheet on which the three prices sit against an identical list of work, every gap named and priced, every assumption written down as yours rather than somebody else's. Only after that does the cheapest quote being cheapest tell you anything. What follows is that evening, in the order the work actually goes.
Retype all three into one order before you compare any two
The frame you sort into matters far less than having one at all. CSI MasterFormat orders work by result — the trade section a specification is already written in — and CSI UniFormat orders it by element, so foundations, superstructure and exterior enclosure sit together the way a building does rather than the way a subcontract does. RICS New Rules of Measurement 2 is the British equivalent for detailed measured work, with NRM1 doing the elemental version for early cost planning. Pick whichever you can hold in your head. Three quotes each arranged by their own author's habits cannot be read line against line, and the first hour of the job is retyping them into a common order so that a missing line becomes a hole rather than a difference in style.
The second hour is writing down what the job is, in your own words, before you look at any price again. AACE International Recommended Practice 34R-05 calls this the basis of estimate: what is included, what has been assumed, what is excluded, what the whole thing depends on. On a commercial project it is a formal document reviewed under Recommended Practice 31R-03. On a kitchen it is one page. Its value is not thoroughness — it is ownership. Every later argument about whether something was in the price gets settled against a sheet that belongs to you, rather than against whichever of the three men speaks with the most confidence about what he meant.
- Choose the sorting frame first and write its name at the top of the sheet, so that a line arriving next week has an obvious place to go.
- Retype every quote's lines into that order, one column per firm, keeping the bidder's own wording rather than paraphrasing it into agreement.
- Leave a blank cell wherever a firm has no line for something another firm priced. Those blanks are the entire exercise; do not fill them in with a guess.
- Write your own scope page — inclusions, assumptions, exclusions — from the union of all three documents, then decide which side of each blank you want to be on.
- Mark every line that is an allowance, a provisional sum or a day rate, because those totals behave differently from the rest and must not be compared as though they are fixed.
- Only now add the columns up, and treat the three subtotals as the first real comparison you have made.
The exclusions page is the price list
Read the last page before the first. Any quote longer than a single sheet carries a list of what is not in it, and that list is where the three documents genuinely differ. The inclusions look similar because the drawings were the same. The exclusions are each firm's private judgement about what they refuse to be caught by, written after the estimator has had a bad experience with exactly that item.
What routinely lives there is predictable, and expensive in aggregate: making good and decoration to the rooms the work merely passes through; removal, containers and tipping charges for what comes out; scaffolding, propping and temporary protection; welfare and set-up on a house somebody is still living in; the structural engineer's calculations and fee; building control charges and per-visit inspections; a party wall award; a survey for lead, asbestos or silica exposure and whatever that survey then requires; and anything discovered once a floor is up. Every one of those is a real cost somebody pays. A quote excluding six of them and a quote excluding none are not two prices for one job, and subtracting one from the other produces a number that describes nothing.
Two words earn a highlighter. An allowance, or a provisional sum, means the figure in front of it is a placeholder that will be adjusted when the thing is actually chosen or measured. AIA Document A201 deals with allowances at Section 3.8, and the mechanism is worth understanding rather than merely spotting: the allowance covers the material delivered to site, while the labour to install it and the contractor's overhead and profit on that labour sit in the contract sum around it. British practice splits the same idea into prime cost sums, for work by a named specialist, and provisional sums under RICS New Rules of Measurement 2, where a defined sum is one the contractor has been given enough information to have allowed for in the programme and an undefined one is not.
The reason this matters to a comparison rather than to a budget is that allowances are never distributed evenly across three quotes. A firm carrying eight of them has priced less of your job than a firm carrying two, and its total is softer by exactly that much. Count them per quote, total what they cover, and express that total as a share of each price. That share is a far better measure of how firm a number is than the number itself, and it frequently reorders the three.
Then there is the third category, which is neither excluded nor allowed for: the thing nobody mentions. Silence is not inclusion. If the drawing shows a new structural opening and none of the three quotes mentions a lintel, padstones or temporary propping, three estimators have made the same unspoken assumption and you still have to find out what it was before one of them starts.
| What falls out | Why an estimator leaves it out | What governs it once somebody has to do it |
|---|---|---|
| Making good and decoration to hallways, stairs and adjoining rooms | No drawing shows those rooms, so nothing in the tender documents asks for a price | Nothing external at all — it is a pure scope decision, which is why it has to be written into your own scope page |
| Strip-out removal, container hire and tipping charges | Volume depends on what comes out, and nobody has opened anything yet | The waste duty of care under section 34 of the Environmental Protection Act 1990 in the UK; the local authority's construction and demolition waste rules elsewhere |
| Survey and containment before disturbing old paint or fabric | It depends on the age of the building and the survey has not been commissioned | The EPA Renovation, Repair and Painting Rule at 40 CFR Part 745 Subpart E in the US; a refurbishment survey under HSE HSG264 in Great Britain |
| Structural calculations and the engineer's fee | The builder is pricing construction, not design, and often assumes you have an engineer | The building control submission needs the calculations; whose scope that sits in has to be named by you, not inferred |
| Scaffold, propping, edge protection and other temporary works | It cannot be priced until a method and a duration are chosen | The Work at Height Regulations 2005 in Great Britain; OSHA 29 CFR 1926 Subpart L for scaffolds in the US |
| Statutory fees, inspections and a party wall award | These are the owner's charges in most domestic arrangements, not the contractor's | The local fee schedule, and the Party Wall etc. Act 1996 in England and Wales where a shared structure is touched |
Whose hours, how many of them, and over how long
Somewhere inside each total is a quantity of hours. It may not be printed anywhere. Extract it anyway, because labour content is the one part of a quote that can be tested against physical reality — a room takes a certain number of person-days to strip out and no amount of commercial cleverness changes that. Two of your three quotes will survive the test. The one that does not is the one to ask about.
The arithmetic runs both ways and the useful direction is backwards. Forwards it is hours multiplied by rate multiplied by crew, which is how a price is built. Backwards, take the labour figure a quote gives you, divide by the rate that trade genuinely charges in your area — two phone calls, not a website — and you have crew-hours. Divide crew-hours by the number of people the builder says will attend and you have the hours the job is on site; divide those by the length of a working day and only then do you have days. Skipping that last division is the commonest way this check goes wrong, and it inflates every answer eightfold. Now set the days against the programme in the same document. A price implying eleven working days against a programme promising five weeks is carrying idle time that somebody is funding. A price implying six weeks against a programme promising nine days is either arithmetic nobody checked or a crew that has not been mentioned to you.
The rate is where this goes wrong, because there are two of them and quotes rarely say which is meant. What a builder pays a carpenter and what a carpenter-hour costs that business are different numbers, and the gap is employer taxes, employer's liability or workers' compensation insurance, holiday and sick pay, pension contributions, training levies and non-productive time. The US Bureau of Labor Statistics measures that split directly in its Employer Costs for Employee Compensation series, which is the place to read it rather than guess it. The compensation insurance component is priced by trade classification — set out in the NCCI Scopes Manual in the states that use it — which is why a roofer-hour and a painter-hour do not carry the same load at the same wage. In Great Britain the CITB Levy sits on top for employers within its scope. None of this appears on a quote, and all of it is inside the rate.
Which leads to the question the labour line is really for. Three quotes at the same total can be two people for six weeks, four people for three, or a two-man crew plus a fortnight of subcontracted specialists booked six weeks out — and those carry very different risks of the job stopping in the middle. Ask each firm for crew size and weeks on site, in writing, as a normal question rather than a challenge. A firm that cannot answer has not planned the work. A firm whose hours are half of everyone else's has either found something genuinely clever, which they will happily explain, or is going to discover the difference standing in your house.
Run it forwards to price a crew you have specified, or backwards — divide a quote's labour figure by a local rate to recover crew-hours, then by the crew size and the length of a working day to get days on site, and see whether that reconciles with the programme the same firm gave you. It is arithmetic, not a market rate; the rate has to come from your own area.
The total hours the job is expected to take, per worker.
The rate charged (or paid) per worker, per hour.
The number of workers billed at this hourly rate.
Total crew-hours
40 hours
Figures that depend on a rate wait for yours — this page does not assume one.
They open the calculator with your figures already in it
Labor Cost Calculator: 40 hours — shown in imperial, US market. The link sets both, so the result they see is the one on your screen.
What this calculation does not cover
- One rate is multiplied across every hour and every worker, so there is no tier for overtime or holiday premiums, night and weekend differentials, or a crew that pairs a licensed lead with an apprentice — a mixed-rate job has to be totalled in separate runs and added by hand.
- Crew size acts as a straight multiplier on the hours you entered, which assumes each additional worker stays productive for the full duration: the tasks that will not split across two pairs of hands, the time a crew loses coordinating, and the helper who is only on site for part of the week all leave the total untouched.
- Nothing distinguishes a wage you pay from a rate you are charged, because the same multiplication runs on either. A figure built from raw wages carries no payroll taxes, workers' compensation, insurance or benefits on top of it, while a contractor's quoted rate may already have overhead and profit buried inside — the answer looks identical in both cases.
- Only worked hours are priced. Travel and mobilization, setup and clean-up, tool or equipment hire, disposal, permits and materials all sit outside the figure, and no minimum charge is imposed either — an entry of half an hour returns half an hour of money on a job many trades would bill as a minimum visit.
- The hours you type are taken exactly as they stand, with no contingency for rework, weather, waiting on an inspection or scope that grows once the walls are open, and the rate is held flat for the whole span — a long program approaching the 2,000-hour entry ceiling is still priced at today's number, with no escalation partway through.
Twenty per cent is two different numbers
Above the direct cost of doing the work sits the part that keeps the firm in existence: the office, the vans, the insurance renewals, the estimator who priced your job and the four other jobs that week nobody accepted, and profit. The CIOB Code of Estimating Practice keeps these deliberately separate from the calculation beneath them — the estimate works out what the work will cost, and the tender is a commercial decision taken afterwards about what to charge for it. Two firms can arrive at an identical cost and submit prices ten per cent apart without either having estimated anything differently, and that difference is not an error to be corrected.
The arithmetic underneath is worth doing once, properly, because it is the most commonly muddled sum in the industry. Markup is a percentage of cost. Margin is a percentage of price. Twenty per cent added to a hundred of cost gives a hundred and twenty, on which the profit is twenty out of a hundred and twenty — a margin of 16.7 per cent, not twenty. Run it the other way and a firm that needs a twenty per cent margin has to price at cost divided by 0.8, which is a twenty-five per cent markup. The two diverge as the figure rises: a fifty per cent markup is a 33.3 per cent margin. So when a builder says he works on twenty per cent, the two possible meanings sit thousands apart on a job of any size, and it is a fair thing to ask which he means.
The comparison use is the last step. If the levelled direct costs of the three quotes are close and the totals are not, the residual is overhead and profit — and that is legitimate rather than suspicious. A firm with a real office, a real insurance policy, a real warranty and somebody who answers the phone in March costs more to run than a man with a van, and you are choosing between those things as much as between prices. What should genuinely worry you is a total that appears to carry almost none of it. That firm has the same costs as the other two and has chosen not to price them, and the three ways that resolves are a claim on the first variation, a corner cut somewhere you will never see it, or the firm going under halfway through your job with your deposit inside it.
Rebuild each quote from the direct costs your levelling sheet produced and see what markup each total implies. Then convert that markup to a margin before you form an opinion about it, because they are not the same number and the gap widens as the figure grows.
Your direct cost for materials on this job.
Your direct labor cost for this job (wages, not billed rate).
The percentage added on top of costs to cover overhead and profit.
Total price to charge
$9,600
- Cost subtotal
- $8,000
- Markup amount
- $1,600
- Gross margin on the price
- 16.67 %
They open the calculator with your figures already in it
Contractor Markup Calculator: 9,600 $ (total price to charge) — shown in imperial, US market. The link sets both, so the result they see is the one on your screen.
What this calculation does not cover
- Only two cost lines feed the subtotal — materials and labor. Permits, equipment and tool rental, dumpster and disposal fees, subcontractor invoices, insurance, fuel and supervision are not inputs, so anything you have not already buried inside those two figures is neither marked up nor billed.
- Materials and labor are marked up at one identical rate, because the percentage is applied once to their combined subtotal. If you price material at one percentage and labor at another — a common split — price the two separately and add the results, since a single blended figure here will not reproduce that.
- The markup amount in the breakdown is gross, not profit: it is the one figure that has to carry overhead and profit together, and there is no overhead input to separate them. Office costs, vehicles, estimating time and idle days come out of that same amount before anything is left over.
- The gross margin row is the same money expressed against the price instead of against the cost, and it is always the smaller percentage of the two — a 20 per cent markup is a 16.7 per cent margin. It is shown because the two are routinely used interchangeably and are not equal; it is still gross, so overhead has not been taken out of it, and it is not a net profit figure.
- Nothing is added after the markup — the total is exactly the subtotal multiplied by one plus your percentage. Sales tax, VAT or GST, permit fees passed through to the client, and card or financing charges all sit outside it, so the number is a price to quote rather than a finished invoice.
- The costs you enter are treated as final and already known. There is no waste allowance and no contingency term, so if supplier prices move between quote and purchase or the hours run long, the overrun comes out of the markup instead of being added to the price.
- Each cost line accepts up to 500,000 and the markup up to 200 per cent, which caps how large a single job this will price without splitting it. The currency is a label only: the answer comes back in whatever currency you typed the costs in, with no conversion and no rounding to a tidy quotable figure.
Per square foot of which square feet
The rate is the last check rather than the first, and it is a smell test, not a price. Divide each levelled total by one area and you get three numbers that can be held against each other and against whatever you honestly know about work in your area. What it cannot do is tell you what the job ought to cost: a rate imported from another project arrives carrying that project's scope, specification and labour market, none of which came with the number.
Which area you divide by decides everything, and there are published answers to that question rather than a matter of opinion. ANSI Z765 is the method for calculating square footage in single-family residential buildings in the US, and it is specific about what counts as finished area and where the measuring line falls. ANSI/BOMA Z65.1 does the equivalent for office buildings, with its own separate ideas of usable and rentable area. RICS Property Measurement, which incorporates the International Property Measurement Standards, is the international answer and requires you to state which measurement level you used, because IPMS deliberately defines more than one. Gross internal area, net internal area and the ANSI finished area of the same house are three different numbers. Use two of them across two quotes and the rate difference you have produced is pure measurement, with no construction in it at all.
The numerator has the matching trap. A quote that includes the kitchen units and one that excludes them, divided by the same floor area, produce rates that look comparable and are not — which is why this section sits at the end of the page rather than the beginning. Cost per square foot is the most quoted and least useful figure in domestic construction precisely because it is nearly always computed on unlevelled prices, which launders a scope difference into what looks like a price difference.
Published rate data does exist and deserves to be read correctly. RSMeans data, published by Gordian, carries assemblies and unit costs together with location factors intended to be applied to them. The RICS Building Cost Information Service does the equivalent for the UK, and the ONS construction output price indices show which way the market has moved since. All are cost data for a defined scope at a defined date. Use them to ask why your three rates sit where they do, never as a figure to hold a builder to; a quote is not wrong for disagreeing with a book.
| Area | What it counts | Where it is defined |
|---|---|---|
| Finished square footage | Finished living area measured to the surfaces the standard nominates, with unfinished and below-grade space reported separately rather than merged in | ANSI Z765, Square Footage — Method for Calculating: Single-Family Residential Buildings |
| Gross internal area | Everything within the internal face of the external walls, including circulation, plant space and internal structure | RICS Property Measurement, incorporating the International Property Measurement Standards |
| Usable and rentable area | Office measurement, which apportions shared and service space across floors and tenancies | ANSI/BOMA Z65.1, Office Buildings: Standard Methods of Measurement |
| The area the builder actually priced | Usually only the rooms being worked in, sometimes plus the hallway the materials cross, and rarely the same between two quotes | Nowhere. It has to be asked for, written down, and applied identically to all three totals |
Feed it the levelled totals rather than the totals as quoted, and use one area definition for all three. The rate is only worth computing after the numerator has been made to mean the same thing in every column.
The total quoted or estimated cost of the project.
The total square footage the cost covers.
Cost per square foot
15 $ / sq ft
- Total cost
- $15,000
- Area
- 1,000 sq ft
They open the calculator with your figures already in it
Cost Per Square Foot Calculator: 15 currency / sq ft — shown in imperial, US market. The link sets both, so the result they see is the one on your screen.
What this calculation does not cover
- Rate per square foot is not constant with job size, because a large part of any job does not scale with area. Mobilization, setup and teardown, a dumpster, permits and single fixed items like one kitchen or one bathroom cost much the same over 300 sq ft as over 1,500. A small job's rate therefore reads high and a large one's reads low even when both are priced fairly, and comparing across sizes on rate alone penalizes the small job.
- Floor area is not the surface being worked. Painting, drywall, insulation and ductwork follow wall and ceiling area, so a room with 12 ft ceilings or a space open to a second floor costs well above the rate the same footprint produces at 8 ft. Two quotes over identical square footage can be honestly far apart on this figure for that reason alone.
One of these is a price and one of them is a forecast
Before the totals get compared at all, check that they are the same kind of number. A stipulated sum is a price, and the contractor carries the risk of the work costing more than they thought. Cost of the work plus a fee is a forecast, and you carry it. AIA publishes those as separate agreements for exactly that reason — A101 where the basis of payment is a stipulated sum, A102 for cost of the work plus a fee with a guaranteed maximum price, and A103 for the same arrangement without one — with A105 as the short form used at domestic and small-project scale. The number on an A103 is not a price at all; it is an expectation, and reading it against a stipulated sum as though the two were rival offers is the most expensive mistake available at this table.
The British and international forms make the same division differently, and the vocabulary is worth recognising on a covering letter. The NEC4 Engineering and Construction Contract puts it in the main options: Option A is a priced contract with an activity schedule, Option B a priced contract with a bill of quantities, Option C a target contract, and Option E cost reimbursable. The JCT Minor Works Building Contract is a lump sum arrangement sized for small works, and JCT's fluctuations provisions are where a firm price and a price that moves with cost are chosen between rather than assumed. Whatever the form, the name on the front tells you who holds the risk of the work costing more than anyone expected, which is at least as important as the figure on the back.
The domestic version of all this is less written down and no less real: one builder offers a fixed price, one offers a fixed price with a great many allowances inside it, and one offers a day rate against an estimate of days. Those three cannot be compared as totals under any circumstances. Convert them onto one basis first — take the day-rate quote's estimate of days at face value, compute the labour at the stated rate, add the material as quoted, and then write in the margin that this number, unlike the other two, has no ceiling on it and never had one.
The bidder behind the bid
Perhaps two of the three prices are actually deliverable. The document that exists for settling which is AIA Document A305, the Contractor's Qualification Statement: who the firm is, what it has completed, what it is currently committed to, and who its references and its bank are. Nobody sends one unasked on a kitchen, and nobody needs to — the questions off it get asked over the phone. Current work in hand is the most useful by a distance: a firm fully committed for four months that has quoted you a start date next week has made a promise about somebody else's job as well as yours, and one of the two is going to give.
Insurance is a document rather than an assurance, and the difference matters. In the US the certificate is an ACORD 25, Certificate of Liability Insurance, and the checks are that it names the right entity, is in date, and carries cover appropriate to the work — a certificate evidences a policy, it is not the policy, and it confers nothing by itself. In the UK the equivalents are the certificate required by the Employers' Liability (Compulsory Insurance) Act 1969 and a public liability schedule showing the limit. Where the work is notifiable there is a registration to check as well: electrical work under Part P of the Building Regulations in England and Wales is either self-certified through a competent person scheme or notified to building control, and which route a firm intends decides whether that fee is inside their price or waiting for you outside it.
What to do with the cheapest one
Go back to all three with the levelled sheet. Not to haggle — a re-price against a written scope is an ordinary professional request that any firm worth appointing has handled fifty times. Send each of them the same list, the same assumptions, the same exclusions, ask for the gaps to be priced, and then ask the question that earns the whole evening back: what do you think is missing from this list? That is where the estimator who has done twenty of these tells you what he saw in the loft and assumed you already knew about.
The second round usually collapses most of the spread, and what is left is worth judging rather than accepting. If the cheapest is still cheapest against identical scope, ask it to explain itself and listen for whether the explanation is about the work or about the price. A crew already working two doors down, a gap in the programme next month, an existing account with the supplier for the specified units, a genuine reading that the job is simpler than the other two assumed — these are real reasons for a lower number and they survive being asked about in detail. "We'll sort that out on site" is not a reason; it is a description of a conversation you will be having in week six from a weaker position than you occupy now.
A firm that will not re-price against a common scope has told you something useful early and cheaply. The exercise costs them an hour. A firm unwilling to spend an hour to win the work is not going to spend one to fix a problem inside it once the work is theirs.
One last piece of arithmetic before anybody is told they have the job. Take the gap between the price you are about to accept and the next one up, and ask what it would take to close it: one structural surprise, one extra week of labour, two variations of ordinary size. If the answer is any of those, the money has not been saved — it has been borrowed against an outcome nobody can currently see. That is not an argument for appointing the dearest quote, which is often just the most cautious reading of the same drawings. It is an argument for knowing, before you sign, which of these three you would rather be standing in a half-finished room arguing with.
Settle these before you tell anyone they have the job
Six things that turn three unlike documents into one comparison, done while all three firms are still interested and before a single order is placed.
- One sorting frame, named at the top of the sheet — MasterFormat, UniFormat or NRM2 — which one matters far less than every quote being retyped into the same order, so that a missing line shows as a hole instead of a difference in house style.
- Every exclusions page read first, and its items valued — The back page is where three documents genuinely differ; what one firm excludes and another silently carries is most of the spread you are trying to explain.
- Allowances and provisional sums counted per quote — Total what they cover and read it as a share of each price. That share measures how firm a number is much better than the number does, and it often reorders the three.
- Crew size and weeks on site, from each firm, in writing — The labour content divided by a local rate gives crew-hours; those divided by the crew and then by a working day give days on site, which either reconciles with the programme or exposes the quote that was never planned.
- Which kind of number each total actually is — A stipulated sum, a guaranteed maximum price and a day rate against an estimate of days are three different products; comparing them as totals is the costliest mistake on the table.
- One area definition applied to all three rates — ANSI Z765 finished area, gross internal area and the rooms actually being worked in are different quantities; pick one, write it down, and divide every levelled total by that.
Opens the calculators above on one screen with the dimensions from this article already filled in. Quantities only — this site publishes no price list, because local prices vary too much to publish honestly.
